Are you tired of working for someone else and letting them get paid for it? Do you want to be your own boss? Have you always dreamed of running your own business? Many people today think these things every day; however they believe it is only a dream. Well this dream could become reality by starting an auto body franchise business.If you are wondering what a franchise business is, it is simply a method that companies use to disperse its products or services through many different retail outlets which are owned by an independent third party. The third parties or franchisees’ are entitled to use trademarks, products, services and even techniques already established by the franchiser (developer/owner). Most of the time the franchiser offers ongoing support and resources for the franchisee to take advantage of. Many franchisers have already accrued many discounts with other business which the franchisee may also use. Depending on the franchise there may be many other benefits associated with running your own franchise!So why is the automotive auto body franchise business a great way to get into business ownership; just they a look at the numbers. There were 220 million vehicles on U.S. roads in 2003, a figure that had been growing steadily at approximately 5% per year. We can use this figure to project that there will be more than 275 million vehicles on the road in 2008. More vehicles means a larger market, and an increased number of minor accidents as streets and parking lots become more crowded. Every 17 seconds a reported rear end collision occurs, and every 8.5 seconds an unreported rear end collision occurs. The most frequent accident on the road is the rear end collision, at almost 29.7%, and 75% of these accidents occur at less than 10 mph. Fully 12% of Americans had minor damage repaired on their vehicle in the last year alone! 36% of all minor auto body damage is to the front or rear bumper. More than a third!Compared with other services, auto repair is a real bargain. Over the past decade, the cost of hospital services has risen more than 100%, and the cost of financial services has jumped 90%. Automotive maintenance and repair costs, in contrast, have risen just 44.5%, making auto repair the darling of the service industry.Now you may be wondering why you should start a franchise instead of starting your own business simply from scratch. Well, the main reason is because 5% of businesses succeed in their first 5 years, meanwhile 75% of franchises succeed in the same time. So you have a much higher chance at succeeding in a franchise business. Another reason is that the franchise already has a working system in place. You will not have to try and fail until you find the solution while wasting your time and money. Another benefit is that there are others out there on your side who can offer advice and suggestions to help your business thrive. Even though there is a system in place it will take your determination and leadership skills to successfully run the business!
The present period of mobile revolution provides an opportunity for businesses to capitalize on the mobile marketing strategies. According to comScore, nearly 73 million Americans accessed Internet through their smartphones in 2010. The rise of smartphone usage for accessing Internet has made mobile web presence a competitive necessity for every business.When it comes to automotive businesses, mobile websites aid greatly in improving business as automobiles are widely searched products over mobile Internet. Moreover, due to the easy access of mobile Internet, cell phone users also use it to find out nearest auto dealerships in their area.This article discusses about the benefits of creating a mobile website for your auto business.Mobile web usage for auto content: Statistics show that the growth of mobile Internet usage is robust. A significant number of people are looking for automobile related content on their mobile phones. According to ‘comScore/Millennial Media Mobile Automotive Study – 2011′, more than one in five (21 percent) mobile users in U.S. access auto content almost every day.Mobile websites are easy to develop: Mobile specific version of websites can be developed easily. You need not create a new website for mobile display – you can simply modify your normal desktop website to suit the mobile browsers. You can even make use of readymade templates to develop a website as per your needs. But remember, when it comes to creating a mobile website for your business, it is better to approach a reputed marketing agency which offers mobile website development services specifically for automotive businesses.Can reach wider audience: The increase in usage of smartphones and tablets, has also made a multi-faceted web presence reach wider audience. Recently, research firm IDC forecasted that there will be more mobile web users than PC web users in US by 2015. This clearly states that there are high chances for your mobile website to connect with large population and generate huge traffic. Especially, when a customer is looking for local information, he is most likely to access the mobile Internet and get the information. Hence, they prove to be much effective in getting customers for the business.Goal specific content makes the search easy for the user: Due to the less screen size and the need for easy loading of the pages, the content provided in the mobile website is limited to only key information of a particular vehicle. This specific product-focused content makes the website highly optimized for the automotive searches. Hence, when user is looking for particular information of a vehicle, your website appears first in the search results due to the exact match of the key words in your website content with the search term. Also, optimizing your website for local search makes your website appear first in the local searches. Hence, mobile websites can make the search easier and also improve your automotive brand visibility.Differentiates you from competitors: A mobile website of your auto business gives you a competitive advantage over your competitors in the market. It also enhances your business reputation. A mobile website helps you stand out of the crowd; presents a positive and contemporary brand image of your business in the market.With increasing number of mobile users, mobile websites can make your business reach a large section of people. Therefore, it is necessary to create a mobile website for your business and enjoy all the above said benefits.